From gender neutral fashion to DIY beauty, beauty is in a flux and the new generation of youngsters are responsible for it. This generation is also shifting the fundamental ways of thinking about what constitutes beauty, and breaking the barriers of it with pride. Needless to say, there is no single definition of beauty. It has now been made a fluid concept for the inclusivity of the masses, and it’s only for the cause of a greater good.
What is that factor which differentiates GenZ from the rest of the generations?
A digitally native generation which does not hold back its opinions in any shape or form, GenZs are more able to shift the conventions than any other generation before. This rebellious and headstrong nature compels the beauty brands to push further with out-of-the-box ideas, and be a part of the society. The mentality to listen, hear and act accordingly is what helps them not get cancelled in the society.
Being the most ethically and racially diverse generation to have ever existed, GenZ expects, and expects nothing short of ethical standards for the greater good. The youngsters buy from the brands they can befriend. In order to be a friend, one needs to blend, and that’s what the brands strive to do.
The youth is now okay with what they look like, and rather look for products that don’t whitewash them. They believe in products which can make their freckles look beautiful, their skin look natural and themselves look real, yet revamped. This generation also believes in a reduced consumption of products and brands which cater to the needs of the public without hurting the environment. They seek to do more with less at an affordable standpoint, and they do this wonderfully!
Beauty as a medium of self-expression
When it comes to skincare brands, GenZ believes in the essentials, and empowering only the essentials; Nothing more, nothing less. As a fluid approach towards one’s own identity, every youngster seeks something similar in skincare and beauty brands too; The ability to be fluid and ever-changing.
Here’s to a generation that rightfully debunks whitewashing, hyper-polishing, air-brushing and flawless advertising. It instead looks for empowerment of the sheer reality and bare expressionism of what is authentic and natural. From authenticity and transparency to diversity and accountability, the brands have indeed stepped up to meet the criteria of the GenZ’s accepting standards. This is where Uniqaya has always done its part for the masses at large. Paraben free, free from harmful chemicals and not tested on animals, Uniqaya is par excellence when it comes to skincare. An environment friendly brand that believes in empowering every skin type with products that are curated in similar accordance, Uniqaya seeks to empower people as who they are.