C.H.A.N.G.E to CHANGE

Purchasing crafts and goods from local artisans is the perfect way to support small businesses and build community. It is surprising that the crafts sector is the second-largest employment sector in India and is also regarded as the backbone of India’s rural economy.

With the heavy influx of imported goods that adversely affected the livelihood of daily wage earners, Uniqaya recently conducted a social awareness program with the core motive of C.H.A.N.G.E- Creating Hopes And Nurturing Genuine Empowerment.

This contextualization helps us realize just how many are affected. Many artisan communities have, in their ways, struggled which led to the cancellation of orders, rise in raw material pricing, supply chain disruptions, and less work coming their way.

Under C.H.A.N.G.E, Uniqaya has decided to support the local potters who have preserved our rich cultural heritage and continue to do so regardless of all the challenges they face.

Every Diwali, instead of Chinese light and other imported goods, we buy a lot of ‘diyaas’ from our local potters and give them away as gifts on every order. We also encourage our customers and employees to do the same to make local artisans' diwali happy & memorable.

Through this initiative, we want to contribute to make our nation an Independent India. While we celebrate the festive spirit, we also need to help craftspeople rediscover that golden morning.

The hands that create need the hands that help. Be the one & make a change.