With the ongoing scenario in the market, it comes as no surprise that the skincare market is thriving in today’s environment. Clean beauty is something that people have started getting associated with, and the makeup industry is hence growing at a slower pace than the skincare industry. Skincare makes up nearly 60% of the worldwide cosmetics market growth. The growth of skincare is attributed to a lot of factors; From a desire to be healthy to the ongoing support for wellness and a holistic approach to life. People have also started swearing by their routines, and they do this wonderfully with their skincare.
People have started believing in health consciousness
Consumers are now health and wellness conscious than they were ever before. A lot of breaking trends are marking the skincare industry, for Ayurvedic products to hemp, personal rituals and many more. These trends have now become mainstream and have largely been accepted by the public. Today’s era is marked with knowledge as well as distress. The rising climate and ozone layer depletion has caused increased suffering for everybody. An increase in the level of pollution, harsh sun rays, and workspace stress further deteriorated the texture of people’s skin. In order to counteract all such occurrences, consumers are now believing in beauty that is real. Hence, they look for products which are parabens free, fragrance free and devoid of any harmful chemicals.
The reign of retaining regimes and routines
Consumers love to have a routine that they can rely upon. It makes them feel at ease with their surroundings and their higher selves. People have now started believing in daily masks and sheet masks that not only helps them improve their skin’s texture, but also makes their skin feel soothed.
It connects the masses the right way
With a plethora of data available at your behest, skincare brands help the consumers gather insights into various kinds of topics. These snippets of data also help the consumers be aware of the nuances to be taken care of for a better lifestyle. Skincare brands are also responsible in teaching the consumers on routines, ingredients and products that suit their skin type. This is what ultimately binds people together.
With the entrance of each new product or each new ingredient, the skincare industry boasts its presence to a multifold degree. The power of skincare brands to connect with their audience is like none other. One such skincare brand that equips, guides and ensures the wellness of its customers is Uniqaya. Uniqaya believes in the perfect balance between scientific knowledge and nature’s goodness. This is exuded in all its products. The website of Uniqaya is jam-packed with details on various issues concerning skincare; From the harmful effects of blue light to how tomatoes are loaded with enzymes that can help treat your skin.